How to Use Copywriting for a Smarter Selling?
What is A Copy? That ‘Kuch Khaas Hai’ tagline by the 200-year-old brand Cadbury has always been a tongue-pleaser, especially for those with a sweet tooth. This iconic brand—Cadbury—has been engraved in the awe-inspiring legacy of a father and two sons who revolutionized the innovation of unadulterated cocoa seeds. But what if their efforts hadn’t…